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1. Timing:

Contest begins on November 30, 2010, and ends on June 24, 2011. All entries must be received by Adobe no later than 5 p.m. Pacific time on June 24, 2011. Adobe reserves the right to extend the competition deadline without formal notice, up to seven (7) calendar days, or as late as July 1, 2011.

2. Eligibility:

Contest is open to all individuals age 18 years or older who are students, or faculty in an accredited institution of higher education. The contest is not open to any resident of the following countries: Cuba, Iran, North Korea, Sudan, and Syria. U.S. export regulations prohibit the export of goods and services to Cuba, Iran, North Korea, Sudan and Syria. Therefore residents of these countries/regions are not eligible to participate.

For group entries, everyone who worked on the entry must be listed on the entry form and must meet these eligibility requirements. One of these people must be designated on the entry form as lead team member. Employees, independent contractors, officers, and directors of Sponsor; its affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, and legal advisors; the judging panel; and the immediate family members and persons living in the same household of such persons are not eligible to participate in the Contest. All federal, state, provincial, autonomous, and local laws and regulations apply.

3. Categories and Judging:

Each entry must meet the requirements as specified below in Section 4. Any nonconforming entries will be disqualified. Altered, defaced, mutilated, illegible, or incomplete Entry Forms are not eligible and will result in disqualification of entry. Entries that contain any content that is pornographic in nature, lewd, or sexually explicit, in Sponsor’s sole discretion, will be disqualified. After each entry is screened for compliance with the entry requirements, it will be judged by an independent panel of judges selected by the Sponsor. The judges’ decisions are final and binding. Judges retain the right to reclassify entries from one category to another or to select only components of the submission for honors.

3a. Judging Phases:

Contest Phase I begins on November 30, 2010 and ends on Friday January 28th, 2011 at 5 p.m. Pacific time. Submitted entries will be judged from January 28th 2011 until February 18th, 2011. Semifinalists for Phase I will be announced on February 25th, 2011.

Phase II begins on January 28th, 2011 at 5:01 p.m. and ends on April 29th, 2011 at 5:00 p.m. Pacific time. Submitted entries will be judged from April 29th, 2011 until May 20th, 2011. Semifinalists for Phase II will be announced on May 27th, 2011.

Phase III begins on April 29th, 2011 at 5:01 pm Pacific time and ends on June 24th, 2011 at 5:00 p.m. Pacific time. Submitted entries will be judged from June 24th, 2011 until July 8th, 2011. Semifinalists for Phase III will be announced on July 11th, 2011.

3b. Selection per Judging Phase:

With each Judging Phase, ADAA Semifinalists will be selected, and shall remain eligible for the duration of the contest. Any entries that are not selected after the closure of each Judging Phase, will be marked as ‘judged’.

All entries submitted to the Competition, regardless of phase, will be judged against the same criteria.

There are four (4) Segments that contain a total of eighteen (18) categories. Each category will have one (1) Winner and two (2) Finalists awarded, regardless of whether entries were submitted by an individual or a group, unless the judges determine that the entry quality does not warrant the awarding of all three prizes. The Category Segments are: Interactive Media, Motion and Video, Traditional Media, and Web and Mobile Analytics.

The student entries, whether submitted by an individual or a group, shall be judged together in each category on a points system, based on originality, effectiveness in meeting the communication objective, and contestant(s) skills in applying Adobe products as specified in their entry forms. Faculty entries shall be judged on educational innovation in teaching impact, and the development of applications to better an overall educational administrative or curricular experience for the students and public they serve. The Category Segments are: Interactive Media, Motion and Video, Traditional Media, and Web and Mobile Analytics.

Segments and Categories

The following categories are available for entries in the Interactive Media segment:

1. Browser-Based Design
2. Non-Browser-Based Design
3. Application Development
4. Installation Design
5. Mobile Design
6. Game Design
7. Innovation in Interactive Media in Education

Web and Mobile Application Analytics:

1. Web Analytics
2. Mobile Application Analytics

Video and Motion:

1. Animation
2. Live Action
3. Motion Graphics
4. Innovation in Motion and Video in Education

Traditional Media:

1. Illustration
2. Packaging
3. Photography
4. Print Communications
5. Innovation in Traditional Media in Education

4. How to Enter:

• Application entry forms are exclusively available from the Contest entry web page at www.adobeawards.com Complete the entry form online in its entirety. Each entry must include the following:
• A completed web application form, which includes an artist’s statement or statement of the entry’s communication objective in 100 words or less, a brief explanation of how it was produced in 100 words or less, and affiliated entry number assigned by the competition entry website. For contestants interested in submitting entries into any of the Web Analytics Segment categories, you must first register to submit with ADAA. After you register, you will be provided with information on how to obtain your API tool kit, and Adobe SiteCatalyst™, powered by Omniture™, in order to be able to create your design and entry.
• A digital copy of valid student or faculty identification as proof of enrollment or faculty employment, or a letter from your faculty certifying that you are a student in an institution of higher education. The contest is not open to any resident of the following countries: Cuba, Iran, North Korea, Sudan, and Syria. U.S. export regulations prohibit the export of goods and services to Cuba, Iran, North Korea, Sudan and Syria. Therefore residents of these countries/regions are not eligible to participate. Group entries must provide the above information for each member of the group. If such information is not provided for an individual or each member of a group entry, the entry will be disqualified.
• An original work, created not earlier than May 1, 2010, within one of the 18 Categories defined in Section 3 above. The work must be created primarily (50% or more) with the Adobe or Omniture™ tools designated in each category as stated above, and be accompanied by original digital files in Adobe software format;
• Entries invited into the physical shipment semifinal round must be marked with the entry number assigned by the competition website and sent by mail or courier (such as FedEx, DHL, or UPS) in protected packaging to the address set forth in semifinalists documentation. All semifinal entries must be received before 12 August 2011, or they will be disqualified. Any entry not complying with the above entry requirements will be disqualified.
• Contestants may submit up to two (2) entries, per different Category. Each entry must be submitted separately. Participants who have an entry selected as a Semi-Finalist entry during the course of the open contest, cannot submit again as a Team Leader, team member, or as an individual, within the same Category as their pre-existing Semi-Finalist entry. If you have an entry gain Semi-Finalist status, you may continue to submit up to two entries throughout the entire ADAA submission phase, however, the balance of your entries must be submitted into alternate, or other, Categories than the Category in which you already hold Semi-Finalist status. Participants are eligible to submit a total of two (2) times per Category, throughout the entire ADAA submission contest.
• In all cases, physically submitted entries become the exclusive property of Adobe and will not be returned. The semifinalists will be asked to donate the entry to the program for special purposes in support of extending the program in the community, such as providing semifinalists’ work to elementary or primary schools to inspire students. Sponsor accepts no responsibility for entries that are lost or damaged in transit. Sponsor shall use reasonable care to prevent any loss or damage to entries received by Sponsor; however, Sponsor shall not be liable for direct, indirect, or consequential loss that results from the loss or damage to any entry. Unless prohibited by law and not applicable to Contestants residing in India, Sponsor’s liability shall be limited to the lesser of (a) the value of the media on which the entry was contained or (b) US$50.00. Semifinalists will be provided the mailing address upon notification of semifinalist status.

5. Copyright Ownership:

By submitting an entry by a sole creator to a category, Contestant warrants that Contestant is the sole designer, creator, and owner of the artwork, including all visual and auditory components, or has permission to use copyrighted components, and further warrants that the artwork does not contain information considered by Contestant’s place of business or any other third party to be confidential. By submitting an entry by a group of creators, the Contestants warrant that they jointly designed, created, and own the visual and auditory artwork or have permission to use copyrighted components, and further warrant that the artwork does not contain information considered by Contestants’ place of business or any other third party to be confidential.

6. Prizes:

The top three finalists in each category (collectively, the “Finalists”) will be announced and prizes will be awarded at the Awards Event to be held in China in October 2011 (the “Event”). Finalists, including individuals and only the team leader designated in the group entries, will receive a trip to Taipei, China, for participation in the Awards Event, including nonrefundable coach class round-trip airfare (if located outside the metropolitan Taipei area) and two nights’ accommodation in shared housing arrangements. All other trip expenses will be the responsibility of the Finalists. Those entries that are awarded an Honorable Mention in any given category are invited to attend the Event but will be responsible for their own transportation to the Event and accommodations. Of the top three Finalists in each category, only one Category Winner will be awarded. The remaining two will be awarded as Finalists. All individuals who choose to travel to the Awards Event, regardless of whether Sponsor has paid for their accommodations, shall be solely responsible for understanding what documents, such as visas and passports, would be required for their travel, and for attaining and maintaining such documents at their own cost. Should any individual’s travel plans be hindered by a failure to receive or maintain such documents, the individual would be considered to have forfeited any and all winnings, and Sponsor shall not be responsible for replacing any travel accommodation of, awarding any prize(s) to, or otherwise compensating such individual through any alternative means.

Category Winners:

Individual student winners will receive US$3,000 cash, a winner’s certificate, a 3D award, (1) Adobe® Creative Suite® 5 Master Collection education version (US$899 value). Each individual winner will also receive a one-year mentorship with an ADAA Advisory Board member. Group winners will receive US$3,000 cash to be split by the winning team members and one 3D award. Each team member gets his or her choice of the education version of either Adobe Creative Suite 5 Design Premium (US$599 value), Web Premium (US$499 value), Production Premium (US$599 value); a winner’s certificate; and an invitation to the awards event. Group’s designated leader will also receive one-year mentorship with an ADAA Advisory Board member.

Individual faculty winners receive (1) license of the Adobe® Creative Suite® 5 Master Collection (US$899 value) for their personal or campus use, in addition to US$3,000 to be used as an educational grant for the educational institution, a winner’s certificate, and a 3D award. Group faculty winners receive US$3,000 in cash to be used as an educational grant for the educational institution, and one 3D award. Each faculty member gets his or her choice of the education version of either Adobe Creative Suite 5 Design Premium (US$599 value), Web Premium (US$499 value), Production Premium (US$599 value), a winner’s certificate; and an invitation to the awards event.

Finalists:

Individual student finalists will receive a finalist certificate, a choice of the education version of either Adobe Creative Suite 5 Design Premium (US$599 value), Web Premium (US$499 value), Production Premium (US$599 value), and a portfolio review by a member of the ADAA Advisory Board. Each team member gets his or her choice of the education version of either Adobe Creative Suite 5 Design Premium (US$599 value), Web Premium (US$499 value), Production Premium (US$599 value). Group’s designated leader receives a Portfolio review by a member of the ADAA Advisory Board and each group student finalist will receive a finalist certificate.

Individual faculty finalists receive (1) license of the Adobe® Creative Suite® 5 Master Collection (US$899 value) education version for personal use. Group faculty finalist team members each receive (1) of their choice of the education version of either Adobe Creative Suite 5 Design Premium (US$599 value), Web Premium (US$499 value), Production Premium (US$599 value); a certificate, and an invitation to the awards event.

Honorable Mention designees:

Individual and group member Honorable Mention designees will receive one (1) Adobe software product of their choice (choose from the education versions of: Adobe Acrobat® 9 Professional [US$159], Adobe After Effects CS5 [US$349], Adobe Audition 4 [US$149], Adobe Encore CS5 [US$149], Adobe Illustrator® CS5 [US$199], Adobe InDesign® CS5 [US$199], Adobe Photoshop® CS5 [US$299], Adobe Flash Catalyst CS5 [$149], Adobe Premiere Pro CS5 [US$349]), and an Honorable Mention designee certificate.

Because this is a contest of skill, winning is dependent upon the quality of entries received. All prizes will be awarded unless there are fewer eligible entries for a Category than prizes for that Category or the judges determine that the quality of entries does not warrant a prize. No alternative prize, cash, or other substitution is allowed except by Sponsor in the event of prize unavailability. Prizes are non-assignable/non-transferable. All federal, state, provincial, autonomous, and local taxes are the sole responsibility of the winners. Prices listed are average retail values only. The winner of any prize shall not be entitled to the difference of a listed price for any of the respective prizes and any price that such a winner would have otherwise had to pay for the respective product(s) in his/her jurisdiction or any other jurisdiction.

7. Finalist Notification:

Entries will be judged from 14-15 August 2011. Finalists will be notified by courier, e-mail, or telephone and will have ten (10) days from receipt of notification to acknowledge Finalist status and confirm attendance at the Event, by U.S. mail, e-mail, or courier. Finalists will be notified that they have been nominated for placement but will not know what their winning placement is until the actual Event. Sponsor is not responsible for and shall not be liable for late, lost, misdirected, or unsuccessful efforts to notify winners. If a selected Finalist cannot be contacted, is ineligible, fails to acknowledge status, or fails to comply with any term or condition of these Official Rules, a prize may be forfeited and an alternate Finalist may be selected. Finalists will be required to sign and return a liability release, declaration of eligibility, license agreement, and, where lawful, a publicity consent agreement, all within ten (10) days of receipt by winner as a condition of receiving a prize.

8. General Terms and Conditions:

Sponsor is not responsible for and shall not be liable for: (i) lost, late, delayed, damaged, incomplete, illegible, unintelligible, or misdirected entries; (ii) telephone, electronic, hardware or software program, network, Internet, or computer malfunctions, failures, or difficulties of any kind; (iii) failed, incomplete, partial, garbled, or delayed computer transmissions; (iv) any condition caused by events beyond the control of Sponsor that may cause the Contest to be disrupted or corrupted; (v) any injuries, losses, or damages of any kind arising in connection with or as a result of a prize, or acceptance, possession, or use of a prize, or from participation in the Contest; (vi) any printing or typographical errors in any materials associated with the Contest (not applicable in Spain); (vii) or any regional, state, autonomous, or local laws or regulations violated during the creation of the entries by the Contestant(s). Sponsor reserves the right to suspend, cancel, or modify the Contest if fraud or technical failure corrupts the administration, security, or proper play of the Contest, as determined by Sponsor in its sole discretion. Each Contestant agrees to release and hold Sponsor harmless from any and all losses, damages, rights, claims, and actions of any kind in connection with the Contest or resulting from acceptance, possession, or use of any prize, including, without limitation, personal injury, death, property damage, and claims based upon intellectual property infringement, publicity rights, defamation, or invasion of privacy. Notwithstanding the foregoing, the preceding release of liability will not apply with respect to personal injury, death, or damage to property caused by Sponsor negligence against Contestants residing in India and will not apply with respect to personal injury or death caused by Sponsor negligence against Contestants residing or Hong Kong or Portugal. The preceding release of liability applies only to ordinary or minor negligence caused by Sponsor against Contestants residing in Spain. Each Contestant agrees that Sponsor’s only obligation is to submit entries from eligible Contestants to the judges according to the procedures and criteria set forth in these Official Rules and to award the prizes set forth herein to winners, subject to the terms and conditions herein. Contestant agrees that Sponsor’s obligation is fair and adequate consideration for any entry submitted, and that Contestant is not entitled to and shall not seek any further compensation.

Each Contestant agrees that if his or her entry is selected as a Finalist entry, as a condition of receiving a prize, Contestant shall sign a license agreement granting to Sponsor a royalty-free, non-exclusive, perpetual, worldwide license to use, reproduce, distribute, publicly perform, publicly display, modify for purposes of publicly performing and publicly displaying, and prepare derivative works based upon winner’s entry, for the purposes of advertising and promoting Adobe products, and for inclusion in and distribution with Adobe products. To the extent that such a perpetual license is ineffective or unenforceable, Contestant shall sign a license agreement providing to Sponsor a royalty-free, non-exclusive, two-year (2), worldwide license to use, reproduce, distribute, publicly perform, publicly display, modify for purposes of publicly performing and publicly displaying, and prepare derivative works based upon winner’s entry, for the purposes of advertising and promoting Adobe products, and for inclusion in and distribution with Adobe products.

Each Contestant further agrees to execute any and all documents necessary to effectuate such license. Each Contestant agrees that by submitting an entry, he or she allows the use of his or her personal data, name, likeness, and/or voice in publicity or advertising relating to the Contest without compensation. Except for issues affecting Contestants residing in Portugal or Spain, all issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of Contestant and Sponsor in connection with the Contest, shall be governed by and construed in accordance with the laws of the State of California, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of California or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than the State of California. Where permitted by law, Contestant agrees that any and all disputes, claims, and causes of action arising out of or connected with this Contest, or any prizes awarded, other than the administration of the Contest or the determination of winners, shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Northern District of California (San Jose Division) or the appropriate California State Court located in Santa Clara County, California.

By submitting an entry by a sole creator to a category, Contestant warrants that Contestant is the sole designer, creator, and owner of the artwork, including all visual and auditory components, or has permission to use copyrighted components, and further warrants that the artwork does not contain information considered by Contestant’s place of business or any other third party to be confidential. By submitting an entry by a group of creators, the Contestants warrant that they jointly designed, created, and own the visual and auditory artwork or have permission to use copyrighted components, and further warrant that the artwork does not contain information considered by Contestants’ place of business or any other third party to be confidential.

9. Winners List:

A Winners list will be posted on the ADAA program website, www.adobeawards.com, by October 30, 2011.

Reference : Journal bali, adobe blog, dexigner, ADAA 2011